Pop-up Shops

Written By Tabria Lenard

Jacquemus’ Latest Pop-up Operates 24 Hours a Day Like a Vending Machine, WWD, December 02, 2021

The new luxury pop-up launch playbook, Vogue Business, November 22, 2021

✨Key Takeaways✨

  • Brands are taking a local approach by involving talent and suppliers from the surrounding communities (TL: Reference Daily Paper - One day I’ll write something about their brilliant strategy to enter Ghana in 2019 that encompassed my 3 favorite C’s - culture, community, and commerce)

  • Refreshing the pop-up space with new products to drive repeat visits

  • Opening up channels of long-term exchange that don't always necessarily have to be monetary

Resource: Pop-up Mob

Tabria Lenard
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